Careers

 

Performance Marketing Manager


MF Digital a growing digital marketing agency that helps graduate and professional programs at leading US universities reach their target markets and increase their enrollment. We seek an experienced Performance Marketing Manager to help us answer key business questions by designing, developing, and delivering high-impact analysis. This is a part-time, contract position. The Performance Marketing Manager will work an average of 18 hours per week: 14 remotely and four hours face-to-face.

 

Responsibilities

Overall, our goal is to identify the most valuable prospects with the highest propensity to convert (apply/enroll). You will manage, troubleshoot, create, optimize everything Kenshoo, Google Analytics, Facebook and LinkedIn. Analysis, reporting, new ideas, A/B testing, and everything else you bring to the table. You’ll analyze data from marketing automation, prove attribution via the Kenshoo Infinity pixel, Facebook pixel, etc., and prepare monthly activity analysis and quarterly ROI.

Your tasks will include analysis, reporting, generating new ideas, A/B testing, and everything else you bring to the table..You will be responsible for data prep, model development, model deployment, and maintenance to ensure quality and accuracy. You’ll analyze data from marketing automation, prove attribution via the Kenshoo Infinity pixel, Facebook pixel, etc., and prepare monthly activity analysis and quarterly ROI. Day-to-day, you will handle ad hoc reporting and analytics requests. This position requires strong analytical skills and experience in methods including correlation and attribution modeling.

The ideal candidate has substantial previous full-time experience in an agency setting that includes these responsibilities.

 

Skills and Qualifications

Seniority Level

Not Applicable

 

Industry

 

Employment Type

Part-time

 

Job Functions

 

Sound like you? Apply Now!

Make your case and attach your CV by emailing us at mfd@MFDigi.com