MF DIGITAL MARKETING TAPPED TO EXPAND ST. MARY'S LAW ONLINE MASTER OF JURISPRUDENCE IN COMPLIANCE, BUSINESS LAW AND RISK

San Antonio, TX - June 29, 2017 - St. Mary's School of Law has partnered with MF Digital Marketing to expand the School's newest offering of an online Masters of Jurisprudence in Compliance, Business Law and Risk.  This type of offering is an emerging trend among law schools. MF Digital is a proven leader among graduate schools with demonstrated results in increasing prospective student enrollment and yield rates.

"We leverage our technologies to measure and score prospective students' behavior at the individual level. Over time, we know what they value, and it's at this point we can personalize the admissions process to an institution's strengths," said Mike Fogarty, managing director and founder of MF Digital. "This personalization generates stronger leads, and admission professionals are empowered with real, actionable data on every candidate."

MF Digital will utilize data and applied behavioral economics to ensure that St. Mary's Law attracts the right type of prospective students to the newly created online Compliance, Business Law and Risk program. In addition, MF Digital will work with St. Mary's Law to upgrade their technology to develop a truly integrated campaign through Demand Generation (attracting prospective students) and Demand Nurture (regularly engaging with those prospective students encouraging them to apply).

According to Colin Marks, director of the Masters of Jurisprudence Program at St. Mary's, "We realized being the first to offer this type of Master's in Texas, we needed to increase awareness to drive enrollment among prospective students with a trusted source who can hit the ground running from day one."

"We have proven success with large state schools. What works for them certainly will work for a private institution. We are able to maximize our clients' limited budgets because we know the graduate admissions and marketing industry. It's the only thing we do," said Fogarty.

"We are excited to partner with MF Digital to gain the traction we need to make our Masters of Jurisprudence concentration in Compliance, Business Law and Risk, not only successful, but, more importantly, set us apart as more law schools begin to offer this type of program," said Marks.

About St. Mary's University School of Law

St. Mary's University of Law, established in 1927, is the only Catholic law school in Texas, and our mission is to graduate leaders in the law - advocates with the moral compass to make a difference and a commitment to service. St. Mary's Law provides comprehensive opportunities for legal education. We have several Master of Laws (LL.M.) degree options for those who already have a J.D. degree, which allow for concentrated focus on specific legal subjects, as well as degree programs for internationally trained attorneys seeking a better understanding of American and international legal systems. We also offer Texas' first Master of Jurisprudence (M.Jur.) degree, which educates non-attorney professionals about the legal system.

About MF Digital Marketing

MF Digital specializes in digital marketing and lead generation for higher education institutions, with an emphasis on graduate programming. Our agency brings 80 combined years of experience to the table, and an impressive track record of producing compelling, customized marketing campaigns that engage prospects and convert them into enrolled students. Please visit www.mfdigi.com for more information.

Contacts:

Chris Stout
603.352.5300
chriss@gehrung.com

Mike Fogarty
312.953.7119
mfogarty@mfdigi.com

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