We make digital marketing work for our higher education clients.

Attracting prospective students and verifying enrollment has never been easy, and it's becoming more challenging everyday. There is however one constant: your department's unique resource challenges of limited budgets, staffing and ability to onboard the latest technologies. The MF Digital team understands these challenges, and aproaches them head on with a "smart marketing strategy" rooted in:

  • Quantitative analysis
  • An impactful creative approach
  • An effective media buy spend
  • Marketing automation
  • Continuous user behavior analysis

Our "Path to Enrollment" Process

Enrollment is our ultimate goal. Our tactic is Engagement. When your prospects engage with your brand in a meaningful way, wonderful things happen. Here is a glimpse into how our processes gets results.

Step 1: DISCOVERY

Our first step is to assess your previous/existing marketing efforts and gather candid feedback from your the Admissions Department. We identify assumptions and theories to prove up or down as we work together.

Step 2: EVALUATION

We continue to collaborate with your Admissions Team to analyze existing Google/Bing Analytics data and, through an automated 400 best-practices algorithm, we analyze the user experience (UX) as it relates to existing landing pages, website, your application, etc. We drill down to your prospect’s behaviors/attitudes towards your program/institution and draw up a clear vision of the outcomes you desire and devise the necessary tactics to ensure we achieve them.

Step 3: MODELING

In conjunction with your IT professionals, we create a customized data architecture model for interactions between your university and prospective students.

Step 4: CREATIVE

Leveraging what we've learned so far and combining it with learnings from our current clients, our team of accomplished creatives develops new content or enhances existing creative that precisely and powerfully targets your audience through RELEVANT and PERSONALIZED messaging.

Step 5: MEDIA BUY CONSIDERATION SET

Weighing budgetary needs and desired outcomes, we develop a smart multi-platform media plan and placement strategy to promote your message and optimize audience engagement. We leverage search engine marketing (SEM) and search engine optimization (SEO) as our primary, but not sole medium.

Step 6: IMPLEMENTATION

Our search campaign feeds the prospective student funnel and your existing lists are added as well. Based on users' behavior, we selectively share information we know they value, by leveraging our automated marketing function to effectively market on multiple channels (e.g. email, social media, websites) to manage tasks.

Step 7: ANALYSIS

We engage with prospects in a systematic way throughout their decision-making process until they either enroll in your program, or it's determined to not be a fit. We analyze audience behaviors on an ongoing basis and modify models, plans, messages, frequency and overall strategies accordingly. This continuous assessment is key in achieving the sustained success of your perennial enrollment campaign.