DIGITAL MARKETING

BLOG

All the latest from MF Digital Marketing:

Grad School Prospects Want Data and Transparency

Grad School Prospects Want Data and Transparency

For administrators at law and business schools, it’s not too late to engage with the prospects you want most to convince them to enroll. But how? A recent report from Third Way and Global Strategy Group offers guidance. In a survey of 1,000 current and recent graduate students, respondents indicated that any additional data about the return on their investment could help them decide which program was right for them.

read more
The End Of Audience Tracking As We Know It

The End Of Audience Tracking As We Know It

After years of delays and looming concerns, Google is ready to make good on its threat to block third-party cookies by the end of 2024. The tiered elimination of this tracking will force advertisers to find new – and arguably less accurate – ways to target audiences. Here’s what Google’s phasing out third-party cookies means for graduate admissions.

read more
The Hidden Benefits of Tuition Assistance

The Hidden Benefits of Tuition Assistance

Upskilling can take many forms, but increasingly, employers are returning to a tried and tested tool: tuition reimbursement. More importantly, employers are extending this benefit to hourly and front-line workers, not just managers or senior staff.  That means that higher education opportunities such as online certificates, part-time programs, and accelerated degrees are particularly well-suited to employees and employers.

read more
Critical Questions for Law School Admissions Officers

Critical Questions for Law School Admissions Officers

Amid a flurry of discussions about the implications these decisions will have on equity, transparency, and – ultimately – the composition of the next generation of law school cohorts emerges a number of critical questions for admissions officers who will have to innovate in their recruitment efforts.

read more
Say Goodbye to Your Cookies

Say Goodbye to Your Cookies

Earlier this summer, Google announced that their long-planned deprecation of the use of third-
party tracking cookies in Chrome would be postponed yet again. That means web marketers
now have until 2024 to prepare for a “cookieless” world in the browser favored by nearly two-
thirds of all internet users around the globe.

read more
When Rankings Go Away

When Rankings Go Away

In a somewhat surprising move, The Economist recently declared that it was discontinuing its annual rankings of MBA, Executive MBA, and Master’s In Management programs. At first glance, this move could end up being a blip on the radar screen. After all, multiple other publications provide rankings of these programs. But upon deeper review, this decision could be the start of a sea change in the ways prospective students weigh factors beyond rankings when deciding which business schools to apply to.

read more
Whose Course Is It Anyway?

Whose Course Is It Anyway?

Disappointed students who dropped out or were driven into debt. Subpar course instruction from a non-accredited institution. Duplicitous “merit scholarships” offered by “counselors” who were call center employees, not university staff. These are just three of the most troubling findings from a recent Wall Street Journal investigation into for-profit companies that lure unsuspecting students to enroll in bootcamps, certificate courses, and other higher education offerings using the logos and reputations of prestigious institutions as a recruiting tool.

read more
Understanding the Shift in Candidates’ Mindsets

Understanding the Shift in Candidates’ Mindsets

Now more than ever, data-driven decision making is essential for graduate program administrators. It’s not fully possible to understand why admitted students chose not to attend a given program. However, it is absolutely possible to understand the factors that motivated those students who did choose to enroll.

read more
Commit to Transparency in the Recruitment Process

Commit to Transparency in the Recruitment Process

Like us, you’re probably reading a lot these days about the growing student debt burden, particularly for graduate programs and – even more specifically – those programs that are fully online. An increasing number of students are taking on five and six figure loans to pay for programs that may leave them with disproportionately low earning potential upon graduation.

read more
What to Look for in a Higher Ed Digital Marketing Company

What to Look for in a Higher Ed Digital Marketing Company

At a recent virtual event, one of the participants asked, “With so many higher-ed digital marketing companies now, how do I know that my program isn’t getting the same thing as everybody else?” and she makes a good point. MF Digital Marketing was one of the earliest marketing companies to enter the digital marketplace offering solutions solely to graduate programs in higher education and as one of its veterans, we wanted to take a minute to address this.

read more

READY TO INCREASE

 

your engagement?