Our focus on graduate programs in law and business is far from limiting. We find that it makes us sharper and more effective. We know that the concerns and interests of graduate school prospects are different than those of undergraduates. We know how to find and engage with them on a higher level giving you not just better numbers but better candidates. Read our law marketing blog, today.
Critical Questions for Law School Admissions Officers
Amid a flurry of discussions about the implications these decisions will have on equity, transparency, and – ultimately – the composition of the next generation of law school cohorts emerges a number of critical questions for admissions officers who will have to innovate in their recruitment efforts.
Say Goodbye to Your Cookies
Earlier this summer, Google announced that their long-planned deprecation of the use of third-
party tracking cookies in Chrome would be postponed yet again. That means web marketers
now have until 2024 to prepare for a “cookieless” world in the browser favored by nearly two-
thirds of all internet users around the globe.
When Rankings Go Away
In a somewhat surprising move, The Economist recently declared that it was discontinuing its annual rankings of MBA, Executive MBA, and Master’s In Management programs. At first glance, this move could end up being a blip on the radar screen. After all, multiple other publications provide rankings of these programs. But upon deeper review, this decision could be the start of a sea change in the ways prospective students weigh factors beyond rankings when deciding which business schools to apply to.
Whose Course Is It Anyway?
Disappointed students who dropped out or were driven into debt. Subpar course instruction from a non-accredited institution. Duplicitous “merit scholarships” offered by “counselors” who were call center employees, not university staff. These are just three of the most troubling findings from a recent Wall Street Journal investigation into for-profit companies that lure unsuspecting students to enroll in bootcamps, certificate courses, and other higher education offerings using the logos and reputations of prestigious institutions as a recruiting tool.
Understanding the Shift in Candidates’ Mindsets
Now more than ever, data-driven decision making is essential for graduate program administrators. It’s not fully possible to understand why admitted students chose not to attend a given program. However, it is absolutely possible to understand the factors that motivated those students who did choose to enroll.
Commit to Transparency in the Recruitment Process
Like us, you’re probably reading a lot these days about the growing student debt burden, particularly for graduate programs and – even more specifically – those programs that are fully online. An increasing number of students are taking on five and six figure loans to pay for programs that may leave them with disproportionately low earning potential upon graduation.
Master’s Degrees Give Students the Edge in a Digital-First World
There can be little argument that the world of work is rapidly changing,...
What to Look for in a Higher Ed Digital Marketing Company
At a recent virtual event, one of the participants asked, “With so many higher-ed digital marketing companies now, how do I know that my program isn’t getting the same thing as everybody else?” and she makes a good point. MF Digital Marketing was one of the earliest marketing companies to enter the digital marketplace offering solutions solely to graduate programs in higher education and as one of its veterans, we wanted to take a minute to address this.
Retail Tactics in Admissions – Join in or Fight it?
Admissions teams are forced to think creatively. Many are becoming more strategic, turning to digital marketing and applying aggressive tactics to win over prospective graduate students.
Three Things Graduate Schools Should Do Now to Meet the Impact of COVID-19
The COVID-19 pandemic has thrown practically every industry into a...
Graduate Enrollment Growing but Not Guaranteed
As the COVID-19 crisis stretches into its ninth month, all eyes in higher...
A New Approach to Graduate School Marketing in the Post-COVID-19 World
There is no doubt that our world is a very different place than it was...