PERFORMANCE MARKETING SPECIALIST – META 

 

Title: Performance Marketing Specialist – Meta
Location: Remote
Employment Type: Part-time, Contract
Reports to: Firm Owner
Work Schedule: Approximately 5 hrs./week (~20 hrs. month); must be available to correspond via email and/or text during regular business hours, Central Time, with a rare meeting during that time
Hourly Rate: Commensurate with experience
Start Date: June 1, 2024

About MF Digital Marketing
MF Digital Marketing was founded in 2013 with a sole focus on specializing in growing enrollment for graduate programs in law and business. Graduate admissions is an art, and MF Digital recognizes this. We established valuable relationships with internal marketing teams, assistant and associate deans, enrollment specialists, and admissions officers to drive enrollment. We are successful because of our open, collaborative spirit, rigorously analytical approach, command of the latest search marketing tactics, and leveraging powerful technologies in demand generation and demand nurture. In an industry of complex technologies and evolving platforms, we are at the forefront of delivering campaigns that produce results.

We also know a company’s culture is as important as our work. At MF Digital, we value working alongside people who share our passions. Our team is motivated by higher education, collaboration, meeting deadlines, and delivering exceptional results. As we grow, we have remote contract opportunities that allow you to excel at your work and contribute meaningfully to our ongoing success!

About the Role
We seek an experienced Performance Marketing Specialist – Meta to help us answer critical business questions by designing, developing, and delivering high-impact Demand Generation Meta campaigns. This part-time contract position is ideal for a self-directed, seasoned consultant who thrives in an autonomous environment. Depending on the campaign cycle, you can expect to work an average 5 hours per week.

What You Will Do
We aim to create high-quality digital marketing campaigns that generate enrollment leads for our client schools. In conjunction with a seasoned team of fellow consultants, you will manage, create, optimize, and analyze everything related to Google Ads, Bing Ads, Google Analytics, Facebook, and LinkedIn. Analysis, new ideas, and A/B testing will be some of your weekly tasks.

This position requires strong analytical skills, excellent working knowledge of the above platforms, and an ability to turn data into insights to share with our schools. The ideal candidate has substantial related experience in a digital marketing agency or similar environment.

What You Will Bring

  • Required: Expertise working with Meta; certification preferred
  • Required: Proficiency in Excel (Pivot tables, lookups, chart functions) and PowerPoint
  • Expert at optimizing keywords, including, but not limited to cost per click analysis, Geo, day parting analysis, etc. to maintain ROAS/ROI goals of the key stakeholders
  • Proficiency using Google Analytics, Google Tag Manager, and other Google products
  • Familiarity with Marketing Automation Software is a plus but not required
  • Bachelor’s Degree in marketing, advertising, business, digital marketing, or communications
  • 5+ years of related work experience in tactical digital implementation and troubleshooting with excellent results
  • Ability to thrive with self-directed work in a fast-paced workplace that sometimes requires quickly pivoting from one project to another
  • Demonstrated problem-solving and analytical reasoning skills
  • Excellent interpersonal, verbal, and written communication skills
  • Experience with Higher Education clients is strongly preferred; however, experience with Long Cycle Customer engagement and/or marketing automation can be substituted
  • Ability to implement industry best practices and knowledge in the arena of digital marketing to drive greater conversion at lower costs

As MF Digital grows, we have multiple opportunities that allow you to do your best work and contribute meaningfully to our ongoing success. We want to review your CV if you are interested and qualified. Email hr@mfdigi.com with the subject line “Performance Marketing Specialist – Meta.” No phone calls, please.

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