In 2022, MF Digital warned graduate enrollment marketers that the...

For years, graduate marketing followed a simple formula: buy clicks,...

For years, graduate marketing followed a simple formula: buy clicks,...

Program discovery and candidate decision-making in professional education...

For 25 years, Google’s search ads fueled the digital economy. Graduate...

AI tools like ChatGPT and Gemini are changing how prospective students discover graduate programs. Instead of targeting people by identity or past behavior, the next era of digital marketing is driven by real-time intent — how people phrase their questions.

Implementing a “Winning in the Margins” philosophy requires commitment. It demands a culture of continuous improvement, a willingness to scrutinize every step of the process, and an acceptance that small changes require effort and may not yield immediate, dramatic results. The key is to start small. Identify one or two areas where marginal improvement seems feasible and potentially impactful. Measure the results. Celebrate the small wins. Build momentum.

Prospective graduate students are acting like selective consumers, evaluating programs through the lens of confidence, clarity, personalization, and flexibility. Schools that still prioritize marketing the institution are heading in the wrong direction.

A fundamental shift is underway in how prospective graduate students search, think, and decide—and programs that recognize this change are poised to thrive.

To respond to growing demand from new and existing partners, MF Digital is proud to announce key leadership updates. They’re intentional investments in what our clients tell us they need right now: smart strategy, exceptional execution and people who know how to get things done.

When others freeze, leaders act. Deans who invest now in digital marketing and enrollment strategy will not only maintain but grow enrollment while other campus progress shrinks. MF Digital is already helping schools like St. Mary’s Law, Wayne St Law, and UC Law San Francisco thrive in uncertain conditions.

A digital strategy consultant can enhance your law school’s online presence through effective lead-generation campaigns and can can revolutionize your law school’s recruitment process by implementing demand nurture campaigns.

Higher ed is exhausted, but there are ways to battle the burnout. By partnering with MF Digital, JD admissions teams can eliminate the noise and focus on the work that truly matters—engaging with the right applicants and making the best admissions decisions for their law school. In today’s high-pressure environment, this strategic division of labor is essential for success.

In today’s evolving job market, traditional business degrees like the MBA face increased scrutiny. Recent data indicates that even graduates from prestigious institutions struggle to secure employment. In contrast, the Master of Studies in Law (MSL) degree provides a distinctive blend of legal and business acumen, equipping graduates with highly sought-after skills in regulatory compliance, contract negotiation, and risk management–the skills not taught in business school.

The 2025 law school admissions cycle shows remarkable momentum, presenting challenges and opportunities for marketing and admissions teams. Recent data from the Law School Admissions Council (LSAC) reveals a robust early application landscape that demands sophisticated, personalized recruitment strategies.

As we move into the new year, the opportunities for law schools are clear: focus on hyper-targeted outreach and leverage email as the cornerstone of your communication strategy. Let’s start planning your success in 2025.

In today’s crowded inboxes, capturing the attention of prospective JD and MSL students has never been more challenging. Changes in email privacy and shifting consumer behaviors have led to declining email open rates across industries. Here’s how your team can adapt and stand out through effective email engagement

As we look ahead to 2025, law school deans, professional staff, and the partners collaborating with them have many opportunities to stay ahead of the curve, network with peers, and gain valuable insights at various higher ed conferences.

The Thanksgiving holiday is often considered a pivotal moment for prospective graduate students. It’s widely assumed that the long weekend provides time for personal reflection and career planning – not to mention a lot of downtime spent scrolling on devices – leading many graduate programs to ramp up their advertising efforts. However, data collected by our team at MF Digital challenges this conventional wisdom.

In August, Meta – the parent company of Facebook, Instagram, WhatsApp, and Messenger – announced changes to its advertising algorithm. If you advertise with Meta, this is something to pay attention to, as your conversion campaigns might look like they’re performing worse, at least temporarily, according to reporting in Adweek. Advertising with Meta can be complex, so we’re breaking down some definitions, and what you need to know about the algorithm going forward.

While the job market has moderated from recent highs and workforce confidence has dipped, graduate education continues to offer significant economic benefits for many. Master’s degrees, in particular, can offer adult learners the ability to tailor their educational experience to their professional goals.

From Michigan to California, Texas to Ohio, newly minted lawyers and other degree holders of the class of 2024 are entering a strong job market. The Bureau of Labor Statistics finds that “employment of lawyers is projected to grow 8 percent from 2022 to 2032, faster than the average for all occupations.” The team at MF Digital extends a round of applause and “congrats” to the new graduates of our client’s programs.

For administrators at law and business schools, it’s not too late to engage with the prospects you want most to convince them to enroll. But how? A recent report from Third Way and Global Strategy Group offers guidance. In a survey of 1,000 current and recent graduate students, respondents indicated that any additional data about the return on their investment could help them decide which program was right for them.

After years of delays and looming concerns, Google is ready to make good on its threat to block third-party cookies by the end of 2024. The tiered elimination of this tracking will force advertisers to find new – and arguably less accurate – ways to target audiences. Here’s what Google’s phasing out third-party cookies means for graduate admissions.

Upskilling can take many forms, but increasingly, employers are returning to a tried and tested tool: tuition reimbursement. More importantly, employers are extending this benefit to hourly and front-line workers, not just managers or senior staff.  That means that higher education opportunities such as online certificates, part-time programs, and accelerated degrees are particularly well-suited to employees and employers.

Amid a flurry of discussions about the implications these decisions will have on equity, transparency, and – ultimately – the composition of the next generation of law school cohorts emerges a number of critical questions for admissions officers who will have to innovate in their recruitment efforts.

At a recent virtual event, one of the participants asked, “With so many higher-ed digital marketing companies now, how do I know that my program isn’t getting the same thing as everybody else?” and she makes a good point. MF Digital Marketing was one of the earliest marketing companies to enter the digital marketplace offering solutions solely to graduate programs in higher education and as one of its veterans, we wanted to take a minute to address this.