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Whatever Happened to the “Cookiepocalypse”? We Went Back and Checked Our Predictions.

Whatever Happened to the “Cookiepocalypse”? We Went Back and Checked Our Predictions.

by Mike Fogarty | Aug 26, 2026 | Blog Posts

In 2022, MF Digital warned graduate enrollment marketers that the “cookiepocalypse” was coming. (“Say Goodbye to Your Cookies”) Google planned to eliminate third-party cookies from Chrome. We told schools to prepare for a world in which traditional audience tracking...
Translating Authority into AI Visibility: The GW Law MSL Case Study

Translating Authority into AI Visibility: The GW Law MSL Case Study

by Mike Fogarty | Jul 26, 2026 | Blog Posts

For years, graduate marketing followed a simple formula: buy clicks, capture leads, optimize conversion. That model worked when search was primarily about driving traffic.   But discovery is changing for prospective graduate students. We’re moving from a...
Graduate Enrollment Marketing Was Built for Search Clicks. AI Just Changed the Rules.

Graduate Enrollment Marketing Was Built for Search Clicks. AI Just Changed the Rules.

by Mike Fogarty | Apr 24, 2026 | Blog Posts

For years, graduate marketing followed a simple formula: buy clicks, capture leads, optimize conversion. That model worked when search was primarily about driving traffic.   But discovery is changing for prospective graduate students. We’re moving from a...
How Future-Focused Law Schools Are Winning the Best JD & Legal Masters (MLS) Candidates in the AI Search/GEO Market

How Future-Focused Law Schools Are Winning the Best JD & Legal Masters (MLS) Candidates in the AI Search/GEO Market

by Mike Fogarty | Jan 30, 2026 | Blog Posts

Program discovery and candidate decision-making in professional education are not what they used to be. Prospective law students don’t just search to find “top programs.” They ask for them. And the way law schools show up in front of top-tier JD candidates, and...
The International Student Enrollment Cliff

The International Student Enrollment Cliff

by Jesse Homan | Dec 4, 2025 | Blog Posts, Uncategorized

At MF Digital, we’re seeing firsthand what Inside Higher Ed’s recent analysis confirms: international graduate student enrollment is entering another steep decline. The data are sobering. After the severe drop in international student enrollment over the 2016-2020...
When Universities Pay for “Enrollment” — The Risks of Tying Compensation to Volume

When Universities Pay for “Enrollment” — The Risks of Tying Compensation to Volume

by Jesse Homan | Nov 21, 2025 | Blog Posts, Uncategorized

A recent WBEZ investigation revealed that the University of Illinois (UIC and UIS campuses) contracted with a private company, Risepoint, paying per-student commissions — sometimes as high as 50% of tuition revenue — in exchange for recruiting and assisting students...
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