Client Testimonial

I think they’re choosing St. Mary’s because first of all, they’ve heard about us. We knew we wanted to go online. We need to find people where they’re at. They’re online and we need to be good at it. So, our program has 13 concentrations. It started 9 years ago. It was one of the first in the country and started with a general masters in jurisprudence. We have been with MF Digital from the beginning and they’ve done a number of different campaigns for us, targeted campaigns. There’s no way we could staff that type of innovative team. And so we had to find someone that could be a ready partner with us because MF Digital does such an excellent job of identifying the target markets, the target demographic, the types of students who might be interested in a program like ours. We started with MF Digital with our MSL program and we saw great success with that we wanted to do the same thing with our JD program. And I didn’t realize this would happen at the time that would teach us about our profession that would give us insights to who’s responding, what they’re reading, what’s resonating with them. There are a lot of people that would like to get the benefit of one year of legal studies without having to take a three-year JD program, without having to take the bar exam. MF Digital does a fantastic job of identifying those prospective students. We were able to increase the number of applications that we received outside of Michigan. And our hope is you know that through that nurturing that we will see those applicants matriculate. That dynamic feedback back and forth I think is what made us better at what we do and it helped us grow our program exponentially without having to grow our human resource investment exponentially. Having the capability, digitally, to keep in touch with those 10,000 people is just invaluable and certainly a secret to the success of our program.