With paid search (Google, Yahoo and Bing) and paid social (Facebook and LinkedIn) platforms, we create ad campaigns that target the prospects you want to showcase your programs and encourage audiences to click to learn more. The destination is a custom landing page where we deliver clear and concise messages compelling visitors to provide their contact details to stay informed.
Your automated nurture campaign kicks off with data capture. Prospects are “nudged” slowly down the path from interest to investment with emails encouraging them to visit a personalized page created just for them. There they can learn more about the degree program and their potential career. Through personalized, relevant messaging, we engage with your prospects regularly about the program and application process. All the while, we are working toward the ultimate goal of matriculation.
We utilize proven methods to deliver immediate and long-term results. Since MF Digital Marketing began in 2013, we have seen double-digit increases in applications for all schools. That’s seven years of success!