As we look ahead to 2025, law school deans, professional staff, and the partners collaborating with them have many opportunities to stay ahead of the curve, network with peers, and gain valuable insights at various higher education conferences. These events provide a unique blend of legal education trends and marketing strategies tailored for the higher education sector.
Whether you’re already working at a law school, or considering doing so, the themes and topics discussed at these four conferences guide us on where the sector is headed. Here’s what we’re looking forward to at these four must-attend conferences.
Top Higher Ed Conferences You Can’t Miss
1. Association of American Law Schools (AALS)
January 7 – 11 | San Francisco, CA
The AALS Annual Meeting is the premier gathering for law school faculty and administrators. While primarily focused on legal education, it offers valuable insights into curriculum trends and student expectations. This year’s theme, “Courage in Action,” encourages attendees to explore how courage shapes legal education and advocacy. It prompts law professors to model bravery in teaching and scholarship while preparing future lawyers to champion justice. Discussions will focus on navigating controversial topics, representing marginalized clients, and addressing diversity, equity, and inclusion, particularly in light of recent changes in law school admissions.
For admissions professionals and their marketing teams, AALS offers an opportunity to understand better the product they’re promoting and network with key decision-makers in legal education. Will you be there? We’d love to schedule a time to meet.
2. Legal Masters Conference
March 10 – 12 | San Antonio, TX
This conference is designed for marketing and admissions professionals in legal education programs focusing on non-lawyers. It offers targeted sessions on digital marketing strategies, brand positioning, and recruitment techniques tailored for legal masters degrees, a growing trend for law schools nationwide.
As the job market evolves with technological advancements, master’s degrees, including those in legal studies, can help professionals stay relevant and complement high-education labor in an increasingly tech-driven workforce.
3. NAGAP Graduate Enrollment Management Summit
April 23 – 26 | San Francisco, CA
While not exclusively focused on law schools, the NAGAP Summit is invaluable for understanding broader trends in graduate enrollment management. Law school marketers can gain insights into cross-disciplinary recruitment strategies and learn about innovative student engagement and retention approaches.
4. Southeastern Association of Law Schools (SEALS)
July 26 – August 2 | Amelia Island, FL
SEALS offers a unique blend of scholarly presentations and practical workshops for a regional audience. For marketing and admissions teams and their collaborators, it’s an opportunity to understand the academic priorities of law schools and align marketing strategies with institutional goals. The extended format allows for in-depth discussions and networking opportunities.
Why Should I Attend a Higher Ed Conference?
Attending higher education conferences is essential for law school faculty and professionals looking to stay current in a rapidly evolving landscape. These events provide invaluable opportunities to connect with peers, industry leaders, and innovators, allowing attendees to share insights and best practices. By engaging in workshops and discussions, you can uncover innovative strategies that enhance student experiences and improve institutional effectiveness.
Additionally, these conferences serve as a platform for networking, enabling you to build relationships that can lead to collaborations and partnerships. Participating in higher ed conferences empowers you to lead with purpose and vision, equipping you with the knowledge and tools necessary to drive meaningful change within your institution.
Planning to Attend? We’d Love to Connect!
As we navigate the ever-changing legal education and marketing landscape, these higher ed conferences provide invaluable professional development and networking opportunities. We’d love to connect if you’re planning to attend any of these events! Contact us at MF Digital Marketing, and let’s explore how we can help elevate your law school’s marketing strategy in 2025 and beyond.