AI
policy
MF Digital’s Approach to Artificial Intelligence
MF Digital uses artificial intelligence to strengthen the speed, depth and effectiveness of our work for graduate and professional programs. AI may support research, analysis, ideation, content development, coding, media optimization, quality assurance and Generative Engine Optimization. It does not replace the specialized enrollment strategy, professional judgment, institutional knowledge or human accountability our clients expect from us.
Every client-facing strategy, recommendation, campaign, communication and creative deliverable remains under the direction and approval of an MF Digital professional. We verify material facts, protect institutional brands, follow applicable platform and privacy requirements, and do not use AI to fabricate students, faculty, testimonials, outcomes, campus experiences or other representations that could mislead prospective students.
MF Digital does not enter identifiable prospect, applicant, student, employee or confidential client information into personal consumer AI accounts or systems that have not been approved for the applicable data classification and authorized use. When approved AI systems are used, we limit information to what is necessary for the work and remove direct identifiers whenever practicable. Client data remains the property of the client and is used only for authorized purposes. MF Digital retains ownership of its proprietary strategies, processes, frameworks, templates, prompts, scoring methodologies and accumulated expertise unless otherwise agreed in writing.
Our use of AI is guided by a simple standard: it must improve the quality and effectiveness of the work without compromising accuracy, privacy, authenticity, security or human accountability.
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