THE MF DIGITAL

team

We’re different from other higher education marketing firms.

Rebecca Aldrich

A curious and intentional marketer, Rebecca brings over a decade of experience in digital media and marketing MF Digital. Equal parts analytical and creative, she embraces the big picture with a keen understanding of the details that come together in order to drive success forward. When not behind the screen, you can find her outdoors on her flower farm or tackling a DIY project, always with her black lab by her side.

Lori Boss

Lori’s passion is connecting with people, which she has done during 30-year career that included Apple and Disney. Lori retired after 16 years at Apple, and as a talent acquisition leader, she hired leadership in over 100 stores throughout the US and Canada. As a member of the MF Digital Marketing team, Lori supports our growth by sourcing and assessing talent.

Joyce DeFrancesco

Joyce DeFrancesco worked in nonprofit communications and marketing for 20 years, including more than a decade in various higher education institutions. While she has experience in virtually any communication or marketing function you can imagine, content creation and project management are her favorite things. She has a bachelor’s degree in communications from Bethany College, a decades-long obsession with the original “Law & Order,” and an average word score of 26.5 in Words with Friends.

Heather Cavanaugh

Heather is passionate about connecting the dots of brand to searcher intent. Concepting, solving puzzles and getting results are what keep work interesting. An accomplished SEO and SEM campaign manager – and marketer with a combined 20 years’ experience in education, healthcare, technology, and digital experience agency – Heather specializes in technical SEO and content campaigns.

Andre De Moraes

Andre is a Technology professional with over 35 years of international work experience in multiple industries and three master’s in business in three countries. In the last 22 years, Andre has managed teams in complex projects in the areas of eCommerce, Web Design, Intranet and Marketing Campaign Automation for companies such as PepsiCo, Nokia, Rent-a-Center and Verizon.

Meagen Fekos

Meagen has worked in digital media, communications and marketing for nearly a decade. She was part of Pulitzer Prize-winning journalism and has experience with every angle of omni-channel coverage. Meagen transitioned out of journalism and into higher education marketing. She approaches every project with a solution-driven mindset and specializes in holistic analysis of digital cascades.

Mike Fogarty

Mike founded MF Digital Marketing on the premise that, in order to deliver unprecedented enrollment results for graduate schools, nothing compares to meaningful engagement with the target audience over the lifetime of their decision making process. Mike and his team have executed successful campaigns for Michigan State University, Indiana University, University of Nevada Las Vegas, University of South Florida, Arizona State University, and many others.

Em Hall

Em Hall is an award-winning marketer with over 15 years of experience in digital campaigns and strategic communications for a broad range of clients. She holds Masters degrees in Philanthropic Studies and US History from Indiana University, and earned her BA with honors in Political Science from the University of Chicago. In her downtime, you can find Em watching Law & Order and teaching her old cats new tricks.

Brian Hughes

Brian brings more than 15 years of design and communications experience to each MF Digital project he takes on, and has collaborated with Mike Fogarty on successful marketing campaigns for over a decade. When he’s not crafting a beautiful marketing campaign or championing the environment, Brian is often found fishing, cycling or making beer.

Patty Keegan

Patty is a seasoned associate dean from top business schools including Chicago Booth and Stanford GSB with nearly 3 decades of marketing, admissions and operations experience. She admitted and coached thousands of MBA students and believes in the power of personal connections.

Francesca Marquez

Francesca is an accomplished marketing professional with over five years of experience. Armed with a Bachelor’s degree in International Business and Marketing, she possesses a diverse skill set, excelling in graphic design, coding, marketing, and project management. Her expertise spans various industries, including e-commerce, hospitality, and non-profits.

Maysa Rabadi

Maysa has 7 years of experience within digital marketing. She has worked in multiple agencies; creating successful campaigns, optimizing data, creating strategy and enhancing the business from a marketing perspective.

Shannon Wanna

One of MF Digital’s newest team members, Shannon has more than 12 years of experience managing digital advertising campaigns, working in the trenches optimizing, troubleshooting, and analyzing display, video, paid search, and social campaigns across a variety of industries. She lives and breathes data and analytics, and loves reading those digital tea leaves.

Meet our Advisory Board

John Birmingham, MBA

John is an accomplished senior marketing executive with experience leading packaged goods, financial services, media and higher education marketing teams. For six years, he served as the Chief Marketing Officer at DeVry University, providing leadership to all facets of marketing, brand strategy, digital/mobile optimization, data analytics, and PR/Partnership efforts. Since 2018, he’s led operations in the central region for the Spark Foundry, a global media agency brand within Publicis Media.

John Bremer, PhD

John is to research what Armstrong is to jazz — an innovator. He not only co-directed the Harris Center for Innovation, but also served as a senior research assistant to 2000 Nobel Prize in Economics winner Dr. James Heckman, specializing in selection bias issues. In 2011, John joined Toluna as Chief Research Officer, where he specialized in the areas of non-probability sampling, rare populations, selection bias, and online surveys. Today, he serves as Chief Research Officer and Group President for The NPD Group, a leading analytics agency.

Alex Duke, PhD

Alex has more than 25 years experience in recruiting, admissions and student affairs, having held positions as Assistant Dean and Director of Admissions & Student Affairs, among other posts. Alex has been associated with some of the country’s most prestigious graduate schools of business, educational institutions and public policy organizations, including the University of Southern California, UCLA, the RAND Corporation, Miami University, and the University of Illinois.

Rob Mooth

Rob has over 25 years of experience helping brands and clients grow with applied analytics. His experience spans leadership roles with both manufacturers and agencies, including P&G, BASES, Nielsen, and Ipsos. He’s helped launch dozens of successful new products, brought new analytical tools and systems to the market, published numerous articles and white papers on marketing topics, and led global client teams servicing the world’s leading marketers.

Susan Rotkis, JD

Susan Rotkis has 25 years of legal experience that covers a broad range of turf. She has been a US Senate staff member, Legislative and Legal Counsel for the National Center for Missing & Exploited Children, served two stints as a Law clerk for United States Federal District Court Magistrate Judges, and general counsel for a defense-oriented technology start-up. Since 2019, she has served as a trial attorney for the Price Law Group in Tucson, Arizona.

Lisa Weinstein

Lisa Weinstein is an established media brand all by herself. She currently serves as CEO of Brick & Batten, an exterior design firm. She formerly served as the CEO of Signal and Curiosity.com, and has operated as a strategic consultant for venture capital firms, start-up companies, growth-stage companies, and established businesses since 2015.

THE DIFFERENCE IS IN

how we do the work.

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