THE MF DIGITAL
team
How are we different from other higher education marketing firms?
Heather Cavanaugh
Heather is passionate about connecting the dots of brand to searcher intent. Concepting, solving puzzles and getting results are what keep work interesting. An accomplished SEO and SEM campaign manager – and marketer with a combined 20 years’ experience in education, healthcare, technology, and digital experience agency – Heather specializes in technical SEO and content campaigns.
Joyce DeFrancesco
Joyce DeFrancesco worked in nonprofit communications and marketing for 20 years, including more than a decade in various higher education institutions. While she has experience in virtually any communication or marketing function you can imagine, content creation and project management are her favorite things. She has a bachelor’s degree in communications from Bethany College, a decades-long obsession with the original “Law & Order,” and an average word score of 26.5 in Words with Friends.
Mike Fogarty
Mike founded MF Digital Marketing on the premise that, in order to deliver unprecedented enrollment results for graduate schools, nothing compares to meaningful engagement with the target audience over the lifetime of their decision making process. Mike and his team have executed successful campaigns for Michigan State University, Indiana University, University of Nevada Las Vegas, University of South Florida, Arizona State University, and many others.
Em Hall
Em Hall is an award-winning marketer with over 15 years of experience in digital campaigns and strategic communications for a broad range of clients. She holds Masters degrees in Philanthropic Studies and US History from Indiana University, and earned her BA with honors in Political Science from the University of Chicago. In her downtime, you can find Em watching Law & Order and teaching her old cats new tricks.
Brian Hughes
Brian brings more than 15 years of design and communications experience to each MF Digital project he takes on, and has collaborated with Mike Fogarty on successful marketing campaigns for over a decade. When he’s not crafting a beautiful marketing campaign or championing the environment, Brian is often found fishing, cycling or making beer.
Patty Keegan
Patty is a seasoned associate dean from top business schools including Chicago Booth and Stanford GSB with nearly 3 decades of marketing, admissions and operations experience. She admitted and coached thousands of MBA students and believes in the power of personal connections.
Maysa Rabadi
Shannon Wanna
Meet our Advisory Board
John Birmingham, MBA
John is an accomplished senior marketing executive with experience leading packaged goods, financial services, media and higher education marketing teams. For six years, he served as the Chief Marketing Officer at DeVry University, providing leadership to all facets of marketing, brand strategy, digital/mobile optimization, data analytics, and PR/Partnership efforts. Since 2018, he’s led operations in the central region for the Spark Foundry, a global media agency brand within Publicis Media.
John Bremer, PhD
John is to research what Armstrong is to jazz — an innovator. He not only co-directed the Harris Center for Innovation, but also served as a senior research assistant to 2000 Nobel Prize in Economics winner Dr. James Heckman, specializing in selection bias issues. In 2011, John joined Toluna as Chief Research Officer, where he specialized in the areas of non-probability sampling, rare populations, selection bias, and online surveys. Today, he serves as Chief Research Officer and Group President for The NPD Group, a leading analytics agency.
Alex Duke, PhD
Alex has more than 25 years experience in recruiting, admissions and student affairs, having held positions as Assistant Dean and Director of Admissions & Student Affairs, among other posts. Alex has been associated with some of the country’s most prestigious graduate schools of business, educational institutions and public policy organizations, including the University of Southern California, UCLA, the RAND Corporation, Miami University, and the University of Illinois.
Rob Mooth
Rob has over 25 years of experience helping brands and clients grow with applied analytics. His experience spans leadership roles with both manufacturers and agencies, including P&G, BASES, Nielsen, and Ipsos. He’s helped launch dozens of successful new products, brought new analytical tools and systems to the market, published numerous articles and white papers on marketing topics, and led global client teams servicing the world’s leading marketers.
Susan Rotkis, JD
Susan Rotkis has 25 years of legal experience that covers a broad range of turf. She has been a US Senate staff member, Legislative and Legal Counsel for the National Center for Missing & Exploited Children, served two stints as a Law clerk for United States Federal District Court Magistrate Judges, and general counsel for a defense-oriented technology start-up. Since 2019, she has served as a trial attorney for the Price Law Group in Tucson, Arizona.
Lisa Weinstein
Lisa Weinstein is an established media brand all by herself. She currently serves as CEO of Brick & Batten, an exterior design firm. She formerly served as the CEO of Signal and Curiosity.com, and has operated as a strategic consultant for venture capital firms, start-up companies, growth-stage companies, and established businesses since 2015.
THE DIFFERENCE IS IN
how we do the work.
Custom Campaigns
We specialize in digital marketing campaigns that put you in the driver’s seat to create custom solutions that drive traffic, increase applications and help you hit your graduate admissions goals.
Event Marketing
Don’t waste time and energy setting up virtual events that no one attends. Deploy a system that creates opportunities for meaningful engagement and increases the volume and quality of applicants.
Application Management
No application deserves to be abandoned. Thoughtfully nurture your graduate prospects through every step of the application process — from their initial interest to their final click on "Submit."