THE MF DIGITAL
team
Mike Fogarty, Founder
Mike founded MF Digital Marketing in 2013 with a vision to revolutionize graduate school enrollment by fostering meaningful, data-driven engagement throughout the prospective student journey. Known as the industry leader in marketing for MSL programs, MF Digital consistently drives transformational results by leveraging the latest technologies—making their law school clients the first to adopt cutting-edge innovations in digital marketing.
Mike has played a pivotal role in driving transformational growth for ASU Law and St. Mary’s Law, helping launch successful MSL programs at Wayne State Law and UCLA Law, and reinvigorating enrollment efforts at Ohio State Moritz College of Law, UC Law SF, and other leading institutions.
Before founding MF Digital, Mike launched Kokopelli Communications Group in 1996, a full-service Chicago-based creative agency, which he operated for 13 years before its acquisition. He holds an MBA from the University of Chicago Booth School of Business and a BS from Indiana University.
Mike’s passion lies in helping law schools advance their missions through innovative marketing strategies, delivering exceptional outcomes that shape the future of legal education.
Jesse Homan
Jesse Homan, Vice President for Strategic Growth at MF Digital, brings extensive experience and valuable insights to higher education. He specializes in enhancing digital marketing strategies for higher education programs, driving growth in today’s competitive landscape.
With an extensive background in graduate business and legal programs, Jesse understands diverse target audiences and crafts proactive approaches to engage prospective students effectively. He is an ideal collaborator for higher education professionals navigating industry challenges in their graduate programs.
Rebecca Aldrich
A curious and intentional marketer, Rebecca brings over a decade of experience in digital media and marketing MF Digital. Equal parts analytical and creative, she embraces the big picture with a keen understanding of the details that come together in order to drive success forward.
When not behind the screen, you can find her outdoors on her flower farm or tackling a DIY project, always with her black lab by her side.
Lori Boss
Lori’s passion is connecting with people, which she has done during 30-year career that included Apple and Disney. Lori retired after 16 years at Apple, and as a talent acquisition leader, she hired leadership in over 100 stores throughout the US and Canada.
As a member of the MF Digital Marketing team, Lori supports our growth by sourcing and assessing talent.
Andrew B.
Andrew brings 10 years of experience in email development and marketing automation. He blends technical expertise with creativity to help teams connect strategy and automation, making sure the right messages are delivered to the right audience at the right time.
In his free time, he enjoys driving cars, motorcycles, watching movies, traveling and eating hamburgers.
Colby Carter
Colby is a seasoned professional in the legal education sector. His consultative approach to sales and deep understanding of higher education allow him to build strategic partnerships that drive meaningful impact and advance holistic admissions practices.
Previously, Colby was instrumental in student recruitment and admissions strategies at New York Law School and Chapman University. His extensive background and commitment to advancing legal education make him a valuable asset in fostering meaningful, data-driven engagement throughout the prospective student journey.
Joyce DeFrancesco
Joyce DeFrancesco worked in nonprofit communications and marketing for 20 years, including more than a decade in various higher education institutions.
While she has experience in virtually any communication or marketing function you can imagine, content creation and project management are her favorite things. She has a bachelor’s degree in communications from Bethany College and a decades-long obsession with the original “Law & Order.”
Meagen Fekos
Meagen has worked in digital media, communications and marketing for nearly a decade. She was part of a Pulitzer Prize-winning journalism team and has experience with every angle of omni-channel coverage.
Meagen holds a masters degree in communications with concentrations in intercultural and managerial/leadership communications. She approaches every project with a solution-driven mindset and specializes in holistic analysis.
Sabrina Gaerlan
With a background in executive support, project coordination, and reporting automation, Sab helps ensure that day-to-day operations run efficiently and that the team has the structure and tools needed to focus on delivering quality work.
Driven by clarity, collaboration, and continuous improvement, Sab brings a behind-the-scenes mindset that keep projects moving and people aligned. She believes that great operations don’t just support growth — they make it sustainable.
Sab enjoys spending time with her four cats, cooking and baking, or riding a motorcycle that’s admittedly a bit too big for her.
Brian Hughes
Brian brings more than 15 years of design and communications experience to each MF Digital project he takes on, and has collaborated with Mike Fogarty on successful marketing campaigns for over a decade.
When he’s not crafting a beautiful marketing campaign or championing the environment, Brian is often found fishing, cycling or making beer.
Patty Keegan
Patty is a seasoned associate dean from top business schools including Chicago Booth and Stanford GSB with nearly 3 decades of marketing, admissions and operations experience.
She admitted and coached thousands of MBA students and believes in the power of personal connections.
Francesca Marquez
Francesca is an accomplished marketing professional with over five years of experience. Armed with a Bachelor’s degree in International Business and Marketing, she possesses a diverse skill set, excelling in graphic design, coding, marketing and project management.
Her expertise spans various industries, including e-commerce, hospitality and non-profits.
Lindsay Smith
Lindsay is a seasoned marketing & analytics professional with experience conceptualizing and executing data-backed multichannel campaigns. Lindsay received her Bachelor of Science in Business at Miami University (OH) where she studied Marketing and Digital Design.
When not working, you can find her exploring a new coffee shop, hosting game nights with friends or planning her next travel trip with her husband.
READY TO INCREASE