THE MF DIGITAL
How are we different from other higher education marketing firms?
Mike founded MF Digital Marketing on the premise that, in order to deliver unprecedented enrollment results for graduate schools, nothing compares to meaningful engagement with the target audience over the lifetime of their decision making process. Mike and his team have executed successful campaigns for Michigan State University, Indiana University, University of Nevada Las Vegas, University of South Florida, Arizona State University, and many others.
A new member of the team in 2019, Joyce DeFrancesco worked in nonprofit communications and marketing for 20 years, including more than a decade in various higher education institutions. While she has experience in virtually any communication or marketing function you can imagine, content creation and project management are her favorite things. She has a bachelor’s degree in communications from Bethany College, a decades-long obsession with the original “Law & Order” and an average word score of 25 in Words with Friends.
Brian brings more than 15 years of design and communications experience to each MF Digital project he takes on, and has collaborated with Mike Fogarty on successful marketing campaigns for over a decade. When he’s not crafting a beautiful marketing campaign or championing the environment, Brian is often found fishing, cycling or making beer.
Arden Goldstein joins the MFDigital team as Senior Director, Digital & Growth Marketing. She brings with her more than 10 years of experience in e-commerce and lead generation having worked with a broad range of organizations including the armed forces, healthy and beauty brands, fledgling start-ups, and Fortune 15 corporations.
Peter brings a wealth of search marketing expertise to MF Digital, having worked in customer acquisition in hospitality, retail and other verticals. His analysis experience encompasses markets, spend commitments and campaign performance, which combine to provide all-important insights into current market trends, seasonality impacts and the significance of brand awareness.
Jenn is the newest team member of MF Digi. She is a marketing communications professional with more than years 20 years of experience in non-profit, education and product marketing. Jenn’s specialties include: media relations, content creation, strategic planning, community relations, event planning, digital marketing, print media, brand management, and organizational communications.
Doug is a seasoned online marketer and web developer with over 15 years experience in paid media, SEO, and front-end web technologies. He focuses on generating high quality traffic that delivers targeted leads. This includes campaign optimization, analytics reporting, and building landing pages.
Meet our Advisory Board.
John Birmingham, MBA
John is an accomplished senior marketing executive with experience leading packaged goods, financial services, media and higher education marketing teams. For six years, he served as the Chief Marketing Officer at DeVry University where he was responsible for a 60+ person department. At DeVry, John provided leadership to all facets of marketing covering brand strategy, digital/mobile optimization, data analytics and PR/Partnership efforts.
John Bremer, PhD
John is to research what Armstrong is to jazz — an innovator. He not only co-directed the Harris Center for Innovation, but also served as a senior research assistant to 2000 Nobel Prize in Economics winner Dr. James Heckman, specializing in selection bias issues. In 2011, John joined Toluna as Chief Research Officer, where he specialized in the areas of non-probability sampling, rare populations, selection bias, and online surveys.
Alex Duke, PhD
Alex has more than 25 years experience in recruiting, admissions and student affairs, having held positions as Assistant Dean and Director of Admissions & Student Affairs, among other posts. Alex has been associated with some of the country’s most prestigious graduate schools of business, educational institutions and public policy organizations, including the University of Southern California, UCLA, the RAND Corporation, Miami University and the University of Illinois.
Rob has over 25 years of experience helping brands and clients grow with applied analytics. His experience spans leadership roles with both manufacturers and agencies, including P&G, BASES, Nielsen, and Ipsos. He’s helped launch dozens of successful new products, brought new analytical tools and systems to the market, published numerous articles and white papers on marketing topics, and led global client teams servicing the world’s leading marketers.
Susan Rotkis, JD
Susan Rotkis has 25 years of legal experience that covers a broad range of turf. She has been a US Senate staff member, Legislative and Legal Counsel for the National Center for Missing & Exploited Children, served two stints as a Law clerk for United States Federal District Court Magistrate Judges, and general counsel for a defense-oriented technology start-up.
Lisa Weinstein is an established media brand all by herself. She currently serves as CEO of Curiosity, a media and publishing spinoff of the Discovery Channel that reaches 70 million people through its 5-star app, website, and social presence. Curiosity helps in visitors to learn, get smarter and enjoy the answers to thousands of questions on topics of interest including science & technology brilliant products, travel, and productivity.
THE DIFFERENCE IS IN
how we do the work.
LOOKING TO INCREASE
MF Digital Marketing specializes in digital marketing for postgraduate programs in law and business. Our dedicated focus keeps us engaged with prospective students exactly where they're at right now – online.