OVER-THE-TOP VIDEO DELIVERY
Deliver your ads directly to the screens in prospective students’ homes
Most of us have one or more screens in front of our faces daily, offering a barrage of content that’s easy to scroll past. However, there is a way to cut through the noise and deliver compelling messages to meet your prospects where they are: OTT.
Over-the-Top – or OTT – streaming content ensures hyper-targeted delivery to meaningful MBA, EMBA, and law school prospects. MF Digital Marketing is at the forefront of this next generation of video advertising. OTT works by bypassing traditional advertising tied to network and cable programming to reach your key audiences via streaming services offered through platforms like Roku and Amazon Fire Stick and smart TVs like Samsung, LG, and more. Whether they pay for a Netflix subscription or just watch free YouTube programming, the prospects you want most will be delivered content tailored just for them.
Advantages of an OTT Approach
- Comprehensive prospect targeting. Our technology uses IP router targeting to deliver ads to everyone in the household, including parents, partners, etc.
- High-quality messaging. Working with our partner, we produce effective, creative ads that ensure your program’s brand stands out.
- Easy-to-understand metrics. We send you a monthly report that shows program applications versus homes where the ad showed.
- Proven effectiveness. Graduate school prospects targeted through MF Digital’s OTT platform are 24% more likely to apply.
With nearly 75% of Millennials consuming most of their content via streaming platforms, OTT is a cost-effective means of advertising that can unlock new prospect pipelines. We know that video advertising can seem intimidating and complex, but the MF Digital Team is here to support you every step of the way. As you plan your prospecting strategy, consider adding OTT to the mix.