CASE STUDY:
The Ohio State University Moritz College of Law
Challenge
The Ohio State University Moritz College of Law, despite its national ranking and prestigious status, faced significant hurdles with its Master of Studies in Law (MSL) program. With minimal marketing support and enrollment, the program struggled to gain traction as the institutional focus centered primarily on the JD program. Leadership changes in marketing further complicated growth efforts. The turning point came when Paul Rose, now Dean at Case Western, discovered MF Digital through a recommendation from St. Mary’s University in San Antonio, demonstrating the power of proven results.
Approach
MF Digital leveraged its deep expertise in legal education marketing, particularly in MSL program recruitment. With an intimate understanding of the Midwest market and Columbus specifically, the team implemented targeted strategies that resonated with potential candidates.
The approach capitalized on the program’s strengths, including:
- The prestige of Ohio State’s Moritz College of Law’s national ranking
- Program flexibility with both fully online and hybrid options
- Tailored messaging that spoke directly to working professionals seeking legal education
Results
The partnership delivered exceptional outcomes, showcasing transformative growth across all key metrics.
Applications increased dramatically year over year, with a 275% increase during the three years of MF Digital’s campaign support.
In addition, the admissions team noted:
- Significant improvements in interest levels, admit rates, and enrollment
- Enhanced quality of the applicant pool
- Successful transition to online program delivery
Going Forward
In higher education, the only constant is change. In 2024, law school leadership chose to transition masters programs fully online and bring all marketing in-house. As this successful partnership concludes, it is a testament to MF Digital’s role as a catalyst for educational program growth.
We proved to be a true partner in graduate education by:
- Revitalizing a struggling program and establishing a strong foundation for more innovative programming
- Demonstrating versatility in meeting institutional needs while preparing for future growth
- Providing expertise as a professional, adaptable partner in contrast to traditional OPMs
- Acting as “rocket fuel” for program launch, enabling sustainable, self-sufficient operations
The partnership exemplifies MF Digital’s unique approach as a digital marketing partner. We enter with expertise, apply proven strategies, and enable institutions to achieve independent success. Some partnerships last for years; others are shorter. Our team of pros is ready to meet your program wherever it is, for as long as you need us.
Our partnership with MF Digital transformed our recruitment process, attracting high-quality applicants to programs like our Master of Studies in Law (MSL), which provides working professionals with a solid legal foundation, enhancing their critical thinking and decision-making skills. Mike and his team have helped us convey the MSL’s value in creating new opportunities for graduates, who often go on to receive promotions, earn higher salaries, and launch entrepreneurial ventures. MF Digital’s innovative marketing was crucial in communicating these benefits to potential students, significantly improving the quantity and quality of the applicant pool.
READY TO INCREASE